Bank al Etihad Launches Carbon Insights Tool with Visa and ecolytiq

Bank al Etihad teams up with Visa and ecolytiq to launch a carbon tracking tool in its app, helping customers monitor their environmental impact and make greener choices.

Bank al Etihad is excited to announce a new partnership with ecolytiq (a Berlin-based fintech providing sustainability-focused solutions to financial institutions) and Visa, a world leader in digital payments, to introduce a carbon insights tool within its mobile banking app, reinforcing the bank’s commitment to promoting sustainability through digital innovation.

The tool will provide customers with their carbon footprints based on their debit and credit card transactions. Using localised data tailored to each country and covering a wide range of lifestyle categories, it offers personalised insights into customers' consumption patterns and environmental impact, enabling them to make responsible choices for a more sustainable future.

"We believe that awareness is the first step towards change," said Nadia AlSaeed, CEO of Bank al Etihad. "By allowing customers to visualise the environmental impact of their activities, we hope to encourage them to make greener choices and support the global effort to mitigate climate change."

Mario Makary, Vice President, and Levant Cluster Manager at Visa added: "We are excited to announce the launch of the Visa Eco bundle with Bank Al Etihad in Jordan. This collaboration embodies our commitment to innovation and our dedication to providing our customers with sustainable and convenient financial solutions. We look forward to seeing the positive impact this will have on our customers and the environment.”

David Lais, Co-Founder and Managing Director at ecolytiq, said: “As the leading digital bank in Jordan, Bank al Etihad recognizes the need to adapt for the future, which includes the role they have in inspiring more sustainable behaviors. ecolytiq is proud to partner with Bank al Etihad to develop a carbon insights tool and help enable a more sustainable tomorrow for their community, while strengthening their leadership in the Levant region.”

In addition to the carbon insights tool, Bank al Etihad customers will have access to a wealth of climate education content and sustainable living recommendations. This resource aims to nurture a climate-conscious lifestyle and facilitate a positive shift in consumer behaviour.

This partnership underscores Bank al Etihad's commitment to environmental responsibility by leveraging its products, services, and brand to drive sustainable commerce. It also supports the transition to a low-carbon economy, aligning with the global goals of the Paris Agreement and local objectives of Jordan’s Nationally Determined Contributions (NDCs).