Priority Pass Enhances UAE Travel Experience with Premium Lounge Access and AI-Powered Booking
As UAE summer travel surges, Priority Pass offers travellers access to 1,700+ global lounges, new AI booking tools, and wellness services—meeting rising demand for comfort, speed and premium experiences at every stage of the journey.
As the UAE gears up for its busiest travel season, with summer bookings surging across the region, Priority Pass, the world's leading airport experiences programme by Collinson International, offers travellers access to premium airport lounges and curated travel experiences. Designed to elevate every journey, Priority Pass provides a smoother and more enjoyable travel experience for UAE travellers this summer.
Holidays are no longer a luxury - they’ve become essential moments of rest and connection. Priority Pass aims to ensure every traveller has a moment of respite by making every journey as important as the destination. Research from Collinson International reveals that nearly half of travellers (48%) say airport lounge access is their top payment card perk, highlighting that people want comfort and convenience while waiting for their flights. Reflecting this, Priority Pass saw a 17% increase in lounge and experience visits in April 2025 compared to April 2024.
Priority Pass has grown its global network by 12% in the past year, adding 201 new lounges and airport experiences to keep up with travellers' needs. Beyond traditional lounges, members can also enjoy sleep pods, immersive gaming spaces, tasty dining options, and wellness services like spa treatments, delivering personalised comfort for travellers at every stage of their journey.
Priority Pass offers unparalleled access to over 1,700 premium airport lounges and experiences worldwide, including key travel corridors such as the UAE, India, the United Kingdom, the United States, and Saudi Arabia. Whether flying for business or leisure, Priority Pass ensures seamless lounge access and premium experiences for some of the world’s most dynamic passenger flows. Through partnerships with international credit cards, access via payment card, and direct membership options, Priority Pass remains the go-to choice for travellers seeking premium airport hospitality.
To further enhance the airport journey, Priority Pass has introduced Pre-Book Assist, an AI-powered tool that forecasts lounge busyness and helps travellers reserve their spot in advance, ensuring a stress-free, personalised lounge visit, even during peak travel times.
These evolving traveller preferences present a key opportunity for banks and card issuers. Today’s travellers expect more than just rewards from their cards - they want experiences that make every step of the journey better. 84% of consumers say the benefits a card offers are just as important or even more important than the bank’s reputation. Appealing rewards such as lounge access not only drive engagement, with 61% spending more frequently, but also influence brand loyalty: 62% would consider switching providers if benefits like lounge access were removed.
Younger travellers, particularly Gen Z, are leading this shift. For high earners in this group, 75% would switch cards to retain airport lounge access, valuing it even more than cashback rewards. This shows people are looking for benefits that offer emotional comfort and convenience, not just transactional perks.
When asked which travel-related card benefits matter most, consumers ranked them as follows:
Airport lounge access (48%)
Travel insurance (42%)
Complimentary airport transfers (41%)
Express security lane access (37%)
Discounts on airport dining and shopping (37%)
These insights make one thing clear: comfort, speed and premium, seamless services are no longer extras-they’re must-haves in today’s fast-paced travel landscape.
For more information on how to access seamless, elevated travel through Priority Pass, visit www.prioritypass.com.
