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The Power of Likability: How Authenticity and Storytelling Drive Business Success
Innovation, Editors Choice Simon Hardie Innovation, Editors Choice Simon Hardie

The Power of Likability: How Authenticity and Storytelling Drive Business Success

Likability is a powerful but underrated business asset. Brands like Canva, Gymshark, Bumble, and Starling Bank have built trust and loyalty through authenticity, strong missions, and community engagement. By focusing on meaning, innovation, and accessibility, businesses can stand out, create lasting connections, and stay resilient through challenges.

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