Narrative Power: How Storytelling Shapes the Future of Marketing
Bold missions, community focus, and fame-building—not ads—are the keys to scaling today. Insights from Scott Galloway, Rory Sutherland, and Jonathan Mildenhall.
Category: Marketing & Brand Strategy
The future of marketing is not more Instagram… the always eloquent Scott Galloway says advertising is dead - the future of marketing is firms that focus holistically on combining product, messaging and brand to build excellent experiences.
Scott Galloway on the future of marketing.
Fame costs. And it’s 100% worth paying for: Marketing and business strategy is important to scaleup success but the ultimate goal of any new innovation-led company is to identify the clearest path to becoming famous.
Rory Sutherland, Chairman of Ogilvy UK talks about why fame matters.Divide and Rule - build communities, don’t be scared to alienate some audiences: How Brian Chesky and Jonathan Mildenhall built Airbnb into a global community for likeminded customers without worrying about alienating customers with different values.
Jonathan Mildenhall on the secrets of Airbnb’s scale success.Mission Control - the importance of mission in building game-changing companies. Our Brand Takedown looks at how 3 companies in the anodyne world of payments have built superscale businesses.
How Strip, Shopify and Square used their mission to scale globally.
Tune in next week for more insights from the Storied. team on how Narrative builds realities. And killer businesses.
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Simon Hardie is an author and founder of findexable - the digital analytics and insight platform. He co-hosts the Born to Disrupt podcast with Mingzulu and Disrupts
