Disrupts is a cutting-edge media platform delivering the latest news, insights, and stories that shape the global tech ecosystem.
Pre-Change Narratives: The Story Behind Successful Digital Transformation
Pre-change narratives align stakeholders before digital transformation begins, helping incumbents and scale-ups alike drive cultural adoption, preserve agility, and embed purpose—proving that people follow stories, not spreadsheets, in times of change.
Mastering Narrative: Bill Liao on Storytelling, Science, and AI in Business
Bill Liao explains why authentic storytelling drives startup success, how scientific founders can reframe complex ideas, and why AI may speed stories but cannot replace the conviction and emotional alignment essential to leadership.
Beyond the Showcase: GITEX GLOBAL 2025 Anchors AI in Sovereign Strategy
GITEX GLOBAL 2025 evolved beyond a tech showcase, anchoring the global conversation on sovereign AI, compute power, and national economic strategy.
Writing the Future: How Storytelling Became Strategy
From NVIDIA’s AI revolution to Adobe’s creative reinvention and Patagonia’s purpose-driven governance, leading companies are proving that storytelling isn’t soft power—it’s strategic infrastructure for shaping markets, inspiring trust, and future-proofing organisations.
How to Use the Narrative Canvas Template
A practical guide to crafting your organisation’s story through the Narrative Canvas—aligning leaders, engaging employees, and driving transformation with clarity, purpose, and collaboration. Includes real-world examples from global enterprise and financial services transformations.
Overcoming Resistance: The Human Side of Digital Transformation
Digital transformation often fails due to cultural resistance, misaligned leadership, and talent gaps. Learn how human-centred strategies, leadership buy-in, and continuous upskilling drive successful change in organisations, illustrated by Under Armour and IKEA case studies.