Disrupts is a cutting-edge media platform delivering the latest news, insights, and stories that shape the global tech ecosystem.

The Fame Multiplier: How Storytelling and Distinctiveness Drive Business Success
Forget spreadsheets—fame and persuasion are the real business cheat codes. Learn why brands that master storytelling, psychology, and bold positioning win bigger, grow faster, and attract opportunity effortlessly.

The Human Edge: Resilience Beyond Data
In an age ruled by data, resilience comes from human connection, creativity, and storytelling — not just metrics. Margaret Heffernan reminds us that thriving in uncertainty demands more than analysis; it requires the human qualities that can't be quantified.

Brand Takedown: How Stripe, Shopify & Square Are Winning B2B with Storytelling
Stripe, Shopify, and Square prove that compelling storytelling isn’t just for B2C. Discover how these fintech giants use brand, mission, and community-driven narratives to win trust, grow users, and drive innovation in the connected ecosystem economy.

Dubai AI Festival 2025: Global AI Innovation Takes Center Stage in Dubai
The Dubai AI Festival 2025 brought together global leaders, innovators, and policymakers to showcase the city’s growing influence in AI and fintech. Over two dynamic days, attendees explored the transformative power of AI through keynote speeches, panel discussions, and live demonstrations. Major announcements included PayPal’s decision to establish its Middle East and Africa headquarters in Dubai, highlighting the emirate’s rising status as a global tech hub. With insights from leading voices like Suzan Kereere, Prof. Yoav Shoham, and Sheikh Hamdan bin Mohammed, the festival emphasized innovation, ethics, and talent as key drivers shaping the future of AI.

The Power of Words: How the Right Messaging Can Shape Your Business Success
Words matter—now more than ever. The right words define businesses, inspire teams, and connect with customers. But bold claims must be grounded in truth. Words don’t just reflect reality; they shape it. Use them wisely to build trust and impact.

The Data Dilemma: How to Use Facts for Better Storytelling in a Polarized World
Polling failures highlight the challenge of using data effectively. In a world overloaded with information, great storytelling requires balancing facts with engagement. Learn how to build trust, inspire action, and communicate responsibly through data-driven narratives.