Disrupts is a cutting-edge media platform delivering the latest news, insights, and stories that shape the global tech ecosystem.
Writing the Future: How Storytelling Became Strategy
From NVIDIA’s AI revolution to Adobe’s creative reinvention and Patagonia’s purpose-driven governance, leading companies are proving that storytelling isn’t soft power—it’s strategic infrastructure for shaping markets, inspiring trust, and future-proofing organisations.
How to Use the Narrative Canvas Template
A practical guide to crafting your organisation’s story through the Narrative Canvas—aligning leaders, engaging employees, and driving transformation with clarity, purpose, and collaboration. Includes real-world examples from global enterprise and financial services transformations.
Overcoming Resistance: The Human Side of Digital Transformation
Digital transformation often fails due to cultural resistance, misaligned leadership, and talent gaps. Learn how human-centred strategies, leadership buy-in, and continuous upskilling drive successful change in organisations, illustrated by Under Armour and IKEA case studies.
The Scale-Up Gamble: Lessons from Sharmadean Reid on Leading High-Risk Growth
Sharmadean Reid shares how vision, trust, small teams, and hands-on leadership keep teams motivated in fast-growth, high-stakes ventures, turning risky bets into calculated opportunities for extraordinary success.
The New Rules of Engagement: How Business Borrows from Politics
Modern businesses are adopting political campaign tactics—micro-targeting, relational organising, and movement-building—to deepen loyalty and mobilise communities. From Nike to Salesforce, firms are running like candidates, turning customers into advocates and transforming markets through purpose-driven strategies.
What Businesses Can Learn from Modern Political Campaigns
Political campaigns have mastered digital-first engagement, grassroots advocacy, and transparent fundraising. These strategies offer businesses powerful lessons in customer acquisition, community-building, and sustainable growth through platform-native content, relational organising, and ecosystem thinking.