Disrupts is a cutting-edge media platform delivering the latest news, insights, and stories that shape the global tech ecosystem.

Dubai AI Festival 2025: Global AI Innovation Takes Center Stage in Dubai
The Dubai AI Festival 2025 brought together global leaders, innovators, and policymakers to showcase the city’s growing influence in AI and fintech. Over two dynamic days, attendees explored the transformative power of AI through keynote speeches, panel discussions, and live demonstrations. Major announcements included PayPal’s decision to establish its Middle East and Africa headquarters in Dubai, highlighting the emirate’s rising status as a global tech hub. With insights from leading voices like Suzan Kereere, Prof. Yoav Shoham, and Sheikh Hamdan bin Mohammed, the festival emphasized innovation, ethics, and talent as key drivers shaping the future of AI.

The Power of Words: How the Right Messaging Can Shape Your Business Success
Words matter—now more than ever. The right words define businesses, inspire teams, and connect with customers. But bold claims must be grounded in truth. Words don’t just reflect reality; they shape it. Use them wisely to build trust and impact.

The Data Dilemma: How to Use Facts for Better Storytelling in a Polarized World
Polling failures highlight the challenge of using data effectively. In a world overloaded with information, great storytelling requires balancing facts with engagement. Learn how to build trust, inspire action, and communicate responsibly through data-driven narratives.

Klippa and EqualityIT Enter Partnership to Revolutionize Document Processing in Brazil
Klippa and EqualityIT partner to bring AI-powered document automation to Brazil, streamlining workflows and boosting efficiency. This collaboration leverages local expertise and cutting-edge OCR technology to drive digital transformation and help businesses reduce manual processes, improve accuracy, and enhance productivity.

The Future of AI: Transforming Work Through Intelligent Technologies
During the FutureTech Dialogues, presented by Dubai AI Festival and organised by Dubai AI Campus in partnership with DIFC, industry leaders gathered to dissect the rapidly advancing world of artificial intelligence, offering sharp insights into how generative and agentic AI are set to reshape workplace productivity and operational strategies.

Breaking Through the Echo Chamber: How Leaders Can Reach the Unreachable
In a world of echo chambers and information overload, leaders must engage strategically. By focusing on Relevance, Real-time adaptation, and Reach, brands can break through the noise, build trust, and connect with audiences who might otherwise tune out.